New to The Fishin' Hole

Ice fishing is quickly approaching, check out our ice fishing selection we have on the site or stop in to see even more products. Blade baits are hot right now, we have many different ones to choose from. New for 2015 Lake Michigan products, Yakima Bait Company has the fatfish and Mag Lip that are sure to catch tons of Salmon here like they do on The West Coast where the bait originated from. The Big Al's Fish Flash is New as well! Can't forget about the Flicker Shads and Flicker Minnows, We have all of the sizes, colors, and both regular and Pro Series! Chek out product pages to see more!

The Fishin' Hole: Your Milwaukee Fishing Bait and Tackle Store

The Fishin' Hole is not your average fishing bait tackle store.


We are located in Cudahy, WI, a hop, skip, and jump away from Lake Michigan. We carry all the the unique rods, reels, lures, line and terminal tackle that you can't find anywhere else. We specialize in Lake Michigan Fishing Tackle. The Fishin' Hole is also a Lowe boat and Mercury motor dealer. We have a mechanic on hand for all your boat repairs and maintenace needs.



We have everything you need to catch more fish!

 R&R has a big selection of Lake Michigan Salmon and Trout tackle.

 We carry the largest selection of Berkley Gulp in Wisconsin.

Some of our product brands include: Shimano, Diawa, Okuma, Berkley, Frabill, St. Croix, Jiffy, Hummingbird, Mercury, Lowe, Johnson Evinrude. Just to name a few! Our lure and terminal tackle selection also has numerous different brands. We have a large selection of bulk line that we will gladly spool your reels with as you wait.


If you are looking for that hard to find tackle, Milwaukee's fishin' Hole probably has it, and if we don't, we will gladly try our distributors and see if we can get it for you.