Your South-Eastern Wisconsin Tackle Shop

As south-eastern Wisconsin's premium tackle shop for the last 50 years, we can offer you the best price and selection of fishing products, both for great lakes and inland fishing. Our enthusiastic and well-trained staff is available to assist you no matter what kind of fishing you have in mind. Can't find what you want? We'll stop what we are doing and place a special order for the item you're after.   We stand behind our products because we use them too. Like you, we want fishing tackle and accessories we can rely on when fishing from shore or from a boat. That's why we’re the best place in the area to come to for advice - from one fisherman to another.