The Fishin' Hole: Your Wisconsin Premier Tackle shop for over 50 years!

The Fishin' Hole is not your average fishing tackle store, we have been in business for over 50 years and offer the largest selection of fishing tackle in Wisconsin!


We are located in St. Francis, WI, a hop, skip, and jump away from Lake Michigan. We carry all the the unique rods, reels, lures, line and terminal tackle that you can't find anywhere else for both inland and great lakes fishing.


We have everything you need to catch more fish!


ATTENTION: We recently had to leave our space, & moved across the street!

Our new address is: 3070 E. Layton Ave. St.Francis, WI 53235

The store phone and hotline numbers remain the same.


R&R has the biggest selection of Lake Michigan Salmon and Trout tackle, along with a huge variety of inland fishing tackle.


Some of our product brands include: Shimano, Diawa, Okuma, Berkley, Frabill, Jiffy, Hummingbird, Garmin, Rapala, Yo-Zuri, Bandit, just to name a few! Our lures and terminal tackle selections also include numerous variety of brands you love! We have a large selection of bulk line with which we will gladly spool up your reels as you wait.


If you are looking for that hard to find tackle, Milwaukee's Fishin' Hole probably has it, and if we don't, we will gladly try our distributors and see if we can get it for you.